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Web Hosting - All About Domain Names
"What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot.
A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site.
It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software.
In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now.
But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site.
Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well.
Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice.
ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names.
GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee.
You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new.
A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names.
Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.
Working on Your Own Time: It’s What Freelancing is About (freelance jobs) Do you have a busy life? Do you wish that you could schedule your work around the rest of your priorities? You work to make money so that you can live. You have no choice but to pay for housing and food and other life necessities. Because you need the money, work tends to creep up to the top of the priority list. Other things are more important though. Freelance jobs allow you to put work where it belongs on the list of priorities. You can play with your kids when they’re home, enjoy doing the things you enjoy outdoors while it’s daytime and spend your Sunday mornings at church instead of behind a counter. The work still needs to get done, but you can do it when you have time instead of from nine to five, Monday through Friday or worse, whenever you’re put on the schedule. Kinds of Freelance Jobs Do you have the appropriate skills and abilities to work at freelance jobs? There are many, many different kinds available. Those with professional degrees can consult. While the jobs that result from extensive education generally lead to many hours working for a good salary, your education can lead you in another direction. If you can manage to find the clients, you can work by appointment only, guiding those who do not have the experience or education that you have. If you are not a professional, you may still have the appropriate talents that will get you into freelance jobs. Writing is a very popular freelance opportunity. You live in a world that relies on the written word. You do not go through a single day without reading a considerable amount of text. Someone needs to do all of that writing, and much of it is hired out to freelancers. Actually, any skill that you possess may be suited to freelance work. Check out a few job boards and find out who’s hiring. Tips of the Trade Freelance jobs are out there, but so is the competition. To get yourself to the top of the hiring list, there are a few things you can do. First, use any experience you have to your advantage. Even if a previous job was short term or didn’t seem significant to you, you gained experience there. Let the employers know about everything you can do. Another thing you must do as a freelancer is to be very consistent and organized. An employer will be much more likely to rehire you if you turn out a good product. Everything you turn in should be clear and professional. Always meet deadlines. While most of the freelance jobs are extremely flexible, allowing you to work at your convenience, there are still deadlines. The work needs to be finished when the employer asks for it. Most of the qualities that will get you more freelance jobs only require common sense and a good work ethic. Living on Sparse Paychecks One downside of freelance jobs is that they are not necessarily consistent. Especially if you jump from one job to another, working for different companies, you will not have any guarantee about how much you will get paid each month. The flexibility may or may not be worth the uncertainty of freelancing to you. If you can manage to save effectively, the distance between paychecks won’t matter. If you do get frustrated about always wondering where the next paycheck is coming from, just remind yourself that the trade off is getting to enjoy more precious time not tied to a desk. There are definitely pros and cons when it comes to freelancing. You just need to decide how important it is to you to prioritize your life around what really matters to you. Achieving a Better Family and Work Balance Makes for Better Job Performance Are you constantly working after hours and weekends at the office? Are beginning to forget what your family even looks like? Many people find themselves in this predicament. Work seems to get more and more demanding with every passing day, and to stay on top of your game at work, you feel like you need to put in long hours. The flipside to this is that of course when you are at the office, you are away from home – away from family dinners, play time and your kids’ sporting events or school plays. You may feel like your hands are tied – that no matter how much you want to be more involved with your family life, you have to keep working as hard as ever to make sure your family is provided for in the long run. The truth is, however, that you may be doing yourself a disservice on both fronts. Studies have shown time and again that well rested workers with well balanced lives are more productive in the time they do spend working. In the end, the best way to be a stand out worker at the office is to be fully involved and present in your family live. But wait, you say, “I’m working practically around the clock now, and everything still isn’t getting done.” However, maybe the problem isn’t that you aren’t working hard enough. Maybe the problem instead is that you aren’t working smart enough. Think about the way you spend you working day. Are you taking on more responsibility than you need to, instead of delegating tasks to others? Are you spending a lot of time chatting in the break room when you run for a cup of coffee? Are you procrastinating so that big projects require you to work all-nighters instead of spreading out the work? Keep a journal of all of your activities at work for a few days. You might be surprised to see how you are really spending your time and in what areas you could make improvements. Simply staying on task and delegating effectively could get you home in time for dinner. When you have done everything you can to make your work habits as productive as possible, it is time to turn to other ways to balance your work life and your family life. Rule number one is the hardest one for most people to follow you – draw clear lines of distinction between work time and family time. Family time isn’t really family time if you are constantly on your cell phone making and receiving work calls or if you are on your laptop for the entire family vacation. When you’re working – work. When you’re with your family – concentrate on them. The time you spend actually taking a breather from work will recharge your batteries and make you a better worker when work time rolls around again. Next, you have to evaluate your priorities. Maybe working around the clock will help you make partner faster, but at what cost? Decide if seeing your daughter’s soccer game every week is more important to you than moving up the corporate ladder quickly, and make adjustments in your schedule appropriately. There is no right or wrong answer, but deciding where you priorities lie will make scheduling easier for you. With your priorities in mind, see what work options are available to you to help you meet them. If you want more time with the kids, see if your office offers flex time or part time hours to help you meet your family commitments. Last but not least, don’t feel guilty about taking time with your family. Not only is this time important to your family, you can rest assured that the time out from the office stress will make you more productive when you return to work. |